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MC4M8     
Advanced Methods of Research in Media & Communications (including Qualitative & Advanced Quantitative Analysis)

This information is for the 2022/23 session.

Teacher responsible

Professor Ellen Helsper and Dr Jean-Christophe Plantin

Availability

This course is available on the MSc in Media and Communications (Research). This course is available with permission as an outside option to students on other programmes where regulations permit.

Students taking non-research track media and communications MSc programmes may take this course instead of MC4M1 subject to their own degree regulations and with the agreement of the teacher responsible.

Course content

  1. Principles of Research in Media and Communications: A series of lectures offered by media and communications staff in Michaelmas Term. The lectures will normally cover the following topics central to research design across the social sciences, with a specific emphasis on their application to media and communications contexts: the general nature of research as social inquiry, interviewing, social network analysis, critical discourse analysis, content analysis, visual analysis, survey design/questionnaires, experiments, ethnography and participant observation, as well as research ethics.
  2. Principles and Specialist Research workshops: A series of ten three-hour workshops (10 comprised of two x 1.5 hour sessions) offered by media and communications staff in Lent Term. Students are required to participate in all ten workshops.
  3. Quantitative Analysis: Students take two statistics courses offered by the Department of Methodology: MY452M Applied Regression Analysis; and MY455 Multivariate Analysis and Measurement. Please note that these courses are compulsory and automatically included when you register for MC4M8.

Teaching

This course is delivered through a combination of lectures, seminars and workshops totalling a minimum of 80 hours across Michaelmas and Lent Term. This course includes a reading week in Week 6 of Michaelmas and Lent Term.

  1. Principles of Research in Media and Communications: Delivered through lectures totalling a minimum of 10 hours across Michaelmas Term and 1 hour in Lent Term.
  2. Principles of Social Research and Specialist Social Research Workshops: Delivered through workshops totalling a