MG464 Half Unit
CEMS Global Business Strategy
This information is for the 2022/23 session.
Teacher responsible
Dr Christine Cote MAR 5.25 and Dr Roger Fon MAR 4.16
Availability
This course is compulsory on the CEMS Exchange. This course is not available as an outside option.
This course is compulsory for CEMS students.
Course content
The course examines how firms shape their international strategies in an ever-changing global environment. It will consider the context of globalisation with a focus on the relationship between international trade and investment, the emergence of global supply chains and the transformative role played by technology and innovation. It will seek to understand why and how firms internationalise as well as how they can create and sustain competitive advantage while operating across borders and in different institutional environments. Themes covered in this course will include the growing importance of emerging markets, the role of disruptive technologies in transforming industries, exploiting firm’s resources and capabilities and sustaining cross border competitive advantage through strategies of global integration or local adaptation, managing staff across borders and creating shareholder value while ensuring corporate social responsibility.
Teaching
30 hours of combined lectures and seminars in the MT.
Students on this course will have a reading week in Week 6 of MT, in line with departmental policy
Formative coursework
Students will be expected to produce 1 essay in the MT.
Indicative reading
Côté, C., Estrin, S. & Shapiro, D. Expanding the international trade and investment policy agenda: The role of cities and services. J Int Bus Policy (2020). https://doi.org/10.1057/s42214-020-00053-x
Zhan, James X. GVC transformation and a new investment landscape in the 2020s: Driving forces, directions, and a forward-looking research and policy agenda. Journal of International Business Policy (2021) 4, 206–220
Dunning, John H. (2000). 'The eclectic paradigm as an envelope for economic and business theories of MNE activity'. International Business Review. 9: 163–190
Peng, M.W. (2003), “Institutional Transitions and Strategic Choices”, Academy of Management Review
Rugman, A (2010) “Reconciling Internationalisation Theory and its Eclectic Paradigm’ Multinational Bus