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Dr Gordon Sammut

This course will be offered by Dr Gordon Sammut, Lecturer at University of Malta, and Visiting Fellow to the Department of Psychological and Behavioural Science, and co-author of the key text for this course, Sammut & Bauer (2021).

This course is available on the MSc in Behavioural Science, MSc in Organisational and Social Psychology, MSc in Psychology of Economic Life, MSc in Social and Cultural Psychology and MSc in Social and Public Communication. This course is available as an outside option to students on other programmes where regulations permit.

Previous exposure to social psychology concepts and research will be an advantage. Otherwise, the course is open to any MSc or Research Student interested in ‘soft power’ from across the school.

Starting from the distinction between ‘hard’ and ‘soft’ powers, this course covers the options of ‘soft power’, or the modes and modalities of social influence (Sammut & Bauer, 2021). Over the years, social psychology has developed these options both conceptually and empirically. Modalities of social influence cover processes by which social actors normalise, assimilate and accommodate opinion, attitudes, stereotypes, institute normative expectations and ways of life, and achieve recognition and social change. We will discuss the social psychology of inter-subjectivity and inter-objectivity through rhetoric, crowd behaviour, public opinion, leadership, norm and attitude formation, majority and minority influence, resistance and obedience to and compliance with authority, dual-processes of persuasion, mass media effect models; and the designs of fait-accompli. This discussion will unfold three perspectives: 1) the theoretical and empirical grounding of influence models; 2) the socio-historical context of their formulation (many models came out of WWII and the Cold War efforts); and 3) in current reformulations which often deploy new language without necessarily treading new ground in what is often 'old wine in new bottles'. The course builds up the Periodic Table of Social Influence [PTSI] with the 'cycle of normativity and common sense' and including the normalisation, assimilation and accommodation of social diversity (Sammut & Bauer, 2021). The moral ambiguity of social influence trea